Márcio Filho 65021: a campaign that speaks video game

A hub, five interactive tools, six browser games and a gamified platform, all under one identity. Voters don't read a platform: they build their team, generate proposals and level up by supporting the campaign.

Client: Márcio Filho, candidate for state representative (Rio de Janeiro)
Year: 2026
What we did: Website, web tools, games, gamified platform, identity and social media
Live at: filhomarcio.com.br

The challenge

A state campaign on a first-time candidate's budget had to stand out among hundreds of candidates and speak to an audience politics usually ignores: people who play, make and consume games.

The answer was to treat the campaign as a game. The concept "The Game of the Year Has Begun" organizes everything into missions, checkpoints, achievements and an arsenal, and every digital piece is something to use, not just to read.

What we delivered

Campaign hubWebsite with bio, missions, track record, achievements and game modes, on desktop and mobile.
My Team at the BallotVoting cheat sheet with search across official electoral-court data, themed backgrounds, sharing, download and print.
Proposal GeneratorPick an axis and a format, 21 proposals, custom colors and PNG export.
I Vote 65021Photo frame for feed, Stories and profile, processed entirely in the browser, with no upload.
Arena 65021Gamified platform with e-mail login: supporters level up by completing campaign actions.
Six games on itch.ioCavaro Negro, Corre-Corre do Caramba, Comu, Joy Light, Oportuna_Idade and Ultimo Dia, playable in the browser.
Arsenal and social mediaWallpapers, stickers and press kit; Instagram, YouTube and TikTok management with reels, cards and live streams.