Websites · Social media
Aliança CentroRio: the digital storefront of downtown Rio's business alliance
A group of real-estate, service and retail companies promoting the revitalization of downtown Rio needed to explain what a Business Improvement District is, show results and attract new members. The website does all three on one page, and Instagram keeps the conversation going every week.
The challenge
The BID model is new in Brazil and the audience is demanding: managers of large office buildings, shopkeepers and public officials. The site had to teach without being long and convey institutional weight.
We organized the page into short blocks: who we are, goals, monitoring area on a map, what a BID is, how to join (with fees), membership form and FAQ, with testimonials from well-known names in the sector.
What we delivered
- Institutional websiteSingle page with anchor navigation, aerial photo of downtown in the hero and a map of the monitoring area.
- Headline numbersOver 300 buildings, 2 million m² of office space, 4,300 residential units and R$ 14 billion invested by members, shown as counters.
- Carousel of 48 membersBrookfield, Tishman Speyer, BR Properties, Opportunity, Kinea, Previ, Confeitaria Colombo, Santa Casa and others.
- How to joinContribution tiers for buildings and shops and an integrated interest form.
- Instagram managementEditorial series "Centro em Foco" and "Fique por Dentro", press and history highlights, over 700 posts published.
In numbers
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